Blinky Stardust: Making a Splash at the Visual Merchandising & Design Show
When it comes to standing out in a room full of bold creativity, Linney embraces the challenge head-on. This year, at the country’s premier visual merchandising and design show, we knew we had to create something truly unforgettable, a statement piece that celebrated the power of retail theatre while embodying the essence of our brand.
The result? Blinky Stardust - a playful, eye-catching octopus installation that stole the spotlight.
Why an octopus? With its intelligence, adaptability, and unmistakable flair, the octopus was the perfect metaphor for our theme: ‘Connecting all arms of your Shopper Marketing.’
From concept to execution, the installation served as a showcase of Linney’s full capabilities in design, storytelling, and experiential marketing. It wasn’t just about visual impact—it was about engaging the audience, sparking conversations, and illustrating how we help brands connect with their customers in meaningful ways.
The response was nothing short of phenomenal. Blinky became a social media darling, a must-see moment on the show floor, and a talking point well beyond the event itself. With feedback from attendees and clients alike reflecting enthusiasm and admiration, we’re already gearing up to go even bigger next year.
Blinky Stardust wasn’t just a display—it was a declaration of creative intent. And it’s only the beginning.
