When Macmillan approached us with the challenge of repurposing its old branded materials, we saw an opportunity to bring sustainability and creativity together for a cause that truly matters. Our Regenerate team quickly got to work, transforming various branded items into a fresh range of upcycled products, helping Macmillan generate new revenue streams for charity.
The project involved repurposing a variety of materials. Old branded fabrics were given a new lease of life as cushions, aprons and bags. Promotional banners were turned into purses and other accessories. But perhaps the most innovative aspect of this project came when we were tasked with finding a use for Macmillan’s old plastic collection tubs.
Rather than discarding these bulky plastic tubs, we took a different approach: upcycling. We reground the plastic from the tubs, melted it down and mixed it with materials like old milk bottles and other plastics to create a striking marbled effect. From this blend, we produced a variety of new products, including keyrings, necklaces, placemats and plant pots – each with a unique appearance thanks to the swirling colours and textures created by the upcycling process.
This project wasn’t just about giving Macmillan’s old branded items a second life; it was about using sustainable methods to create something new, valuable and marketable. The upcycled products are now available for sale on Macmillan’s website, where every purchase helps raise money for its vital charitable work.
The Macmillan product repurposing project highlights the endless potential of upcycling and how waste materials can be transformed into beautiful functional items. It also demonstrates the Regenerate team’s ability to deliver innovative solutions that combine sustainability, creativity and social impact. Through this project, we not only helped reduce waste but also supported a meaningful cause – showing once again how sustainability and charity can go hand in hand.