When Terra Nova, a brand rooted in nature, approached us to create a display stand that reflected its sustainable ethos, we knew this was the perfect opportunity for the Linney Regenerate team to combine creativity and eco-friendly craftsmanship. The brief was clear – Terra Nova wanted a display that not only showcased its products but also paid homage to the landscape it loves. The iconic Winnats Pass in the Peak District was chosen as the focal point, a location known for its rugged beauty and connection to the outdoors.
To capture the essence of this famous road, we designed the display to mimic the topographical layers of Winnats Pass. Using 100% recycled corrugated cardboard, we laser cut and engineered each section to form intricate, layered contours that, when stacked together, perfectly replicated the landscape’s undulating forms. The result was an impressive, three-dimensional installation that brought the natural world indoors, aligning seamlessly with Terra Nova’s outdoor brand identity.
The display not only highlighted Terra Nova’s clothing and imagery – captured by Linney’s own Photography team – but also made a powerful statement about the brand’s commitment to sustainability. By using recycled materials, we ensured the display was as eco-friendly as the products it showcased. The decision to use corrugated cardboard was a reflection of our ongoing dedication to creating innovative, sustainable solutions that reduce waste without sacrificing visual impact.
This topographical stand for Terra Nova wasn’t just a display – it was a creative celebration of the outdoors, sustainability and the beauty of combining craftsmanship with eco-conscious design. From concept to execution, the project encapsulated the values of both Terra Nova and the Linney Regenerate team, offering a striking yet sustainable solution that resonated with everyone who saw it.
