The Power1 notebook is no ordinary product. Born from upcycled stock paper, it embodies the essence of sustainability and thoughtful design. When it came time to launch Power1, our Linney Regenerate team wanted to create a display that reflected the ingenuity and eco-consciousness behind the product. The result was a visually striking 3-metre-tall structure, above which were suspended over 300 paper aeroplanes, each made from the same recycled materials as the notebooks.
The paper aeroplane became a central symbol in the Power1 story – a representation of simplicity, creativity and flight. We took this idea and ran with it, crafting hundreds of aeroplanes that spiralled downward in a tornado-like formation. This captivating installation not only celebrated the Power1 notebook but also highlighted the beauty and potential of upcycling.
Standing tall in our reception area for months, the display was more than just a launch celebration. It served as a reminder of how waste can be transformed into something remarkable and innovative. The Power1 aeroplane display captivated everyone who saw it, offering a visual narrative about sustainability, creativity and the limitless potential of eco-friendly design.
As with every project the Linney Regenerate team takes on, this display exemplified our commitment to turning waste into wonder. By breathing new life into discarded materials, we crafted a display that not only told the Power1 story but also reinforced our dedication to sustainable innovation.
